What is required for a professional aspiring to a Director of Marketing position, based on functional mapping?
Answer
Proficiency across core functional groups: Paid Media, Organic Growth, Content Creation, and Lifecycle Marketing.
To chart a career path toward a Director of Marketing position, a professional should ensure their experience portfolio demonstrates proficiency across the core functional groups: Paid Media (like budget allocation), Organic Growth (like SEO audits), Content Creation (like editorial strategy), and Lifecycle Marketing (like CRM integration).
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