In many smaller environments, what reality often contradicts the 'Marketing Manager' title?
Answer
The role often acts as a 'Chief Everything Officer,' covering strategy, execution, analysis, and vendor management.
In many smaller environments, the Marketing Manager title is frequently a misnomer for a 'Chief Everything Officer.' This individual is often responsible for strategy, execution, analysis, and vendor management, which can contribute to burnout if expectations are not clearly managed.
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