How does the scope of a 'Marketing Manager' title typically differ between a small startup and a large enterprise?
Answer
Small organizations feature hybrid, all-encompassing roles, while large enterprises have highly specific roles focusing on singular channels.
In smaller organizations or startups, professionals often inhabit hybrid, all-encompassing roles covering strategy through execution. Conversely, large enterprises tend toward highly specific roles, such as dedicated Lifecycle Marketing Managers or Account-Based Marketing Managers.
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