What is a key distinguishing factor of a Growth Marketer compared to a Demand Generation Manager?
Answer
A Growth Marketer looks across the entire funnel—acquisition, engagement, and retention—through continuous testing.
A Demand Generation Manager focuses specifically on fueling the top of the sales funnel by creating and nurturing leads. In contrast, a Growth Marketer adopts a broader perspective, looking across the entire customer funnel—acquisition, engagement, and retention—often using data-driven testing to accelerate scalable results.
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