How do companies relying on gig workers frequently use technology to manage service provision?
Answer
Matching a service request with the nearest available worker instantaneously
Digital platforms serve as crucial intermediaries that facilitate the connection between demand and supply in the gig economy. These companies leverage technology to efficiently manage transactions by using algorithms to match a new service request—such as a ride request or a grocery delivery order—with the closest or most appropriate available worker immediately. This instantaneous matching capability is what scales the availability of these short-term tasks and lowers barriers to entry for both consumers and service providers.
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