Which element is cited as something that *must* be adapted for local relevance under the principle of glocalization?

Answer

Imagery, pricing structure, or promotional timing

Elements like imagery, pricing, and the timing of promotions are subject to local adaptation because they must align with specific cultural events or market conditions, unlike the core brand promise which should remain consistent.

Which element is cited as something that *must* be adapted for local relevance under the principle of glocalization?
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