strategy articles

How to answer how does this align with your career goals?

How to answer how does this align with your career goals?

This common interview query, framed as "How does this position align with your career goals?" or a close variation, test...

What does future-proofing your career mean?

What does future-proofing your career mean?

This is the beginning of the article. Understanding what it means to future-proof a career shifts the focus from simply ...

What Marketing Careers Are Global?

What Marketing Careers Are Global?

The world of marketing has long since spilled over the borders of single nations, creating a landscape ripe with opportu...

How Do Promotions Work in Marketing?

How Do Promotions Work in Marketing?

The mechanics behind promotions in marketing are often misunderstood, frequently being confused with marketing as a whol...

What roles exist in dynamic pricing systems?

What roles exist in dynamic pricing systems?

Dynamic pricing, the practice of constantly adjusting product or service costs based on real-time market conditions, is ...

What roles exist in strategic communication analytics?

What roles exist in strategic communication analytics?

The evolution of strategic communication has made the ability to measure impact as important as the ability to craft a m...

What roles exist in platform monetization strategy?

What roles exist in platform monetization strategy?

The architecture of a successful platform isn't just about the technology; it's fundamentally defined by how it captures...

Are careers in strategic foresight growing?

Are careers in strategic foresight growing?

The recognition of strategic foresight as a necessary business discipline is undeniably increasing, moving it from a nic...

How do you work in policy foresight labs?

How do you work in policy foresight labs?

Working within policy foresight labs involves a specific cadence of looking out, synthesizing information, and then push...