Which datasets do Category Managers in consumer packaged goods (CPG) typically work with?
Answer
Nielsen scan data and sales data
Category Managers in CPG use large datasets such as Nielsen scan data and sales data to uncover hidden trends that can strengthen sales pitches.
Related Questions
What aspect has become as important as message crafting in the evolution of strategic communication?What is identified as a key component of the Strategic Communications Analyst's function?Which set of skills centers on the expertise required for a Digital Strategist regarding digital accountability?What must Social Media Managers analyze performance metrics to guide?What is the primary specialization of roles clustered under 'Insights and Interpretation'?What is the primary analytical contribution of the Account Planner/Market Research Analyst?Which datasets do Category Managers in consumer packaged goods (CPG) typically work with?What critical infrastructure element do Marketing Operations Specialists/Analysts often own?What is the analytical requirement for leaders like the Director of Strategic Communications?What actionable tip is suggested for entering the analytics field regarding data analysis?What distinction is made between the output focus of a Digital Strategist and the interpretation focus of an Account Planner?