Why might searching on a specialized niche board, focused only on engineering roles for example, yield better results than using a massive, general aggregator?
Answer
The audience is more targeted, meaning there are fewer total listings but potentially a higher conversion rate
When comparing large, general platforms with specialized niche boards, the difference lies in audience specificity. While niche boards naturally possess fewer total job postings, the pool of applicants is much more concentrated toward that specific field (like back-end development). This targeting leads to a higher signal-to-noise ratio, suggesting that the effort invested per application has a greater potential for conversion compared to sifting through massive amounts of irrelevant material on general sites.
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