When crafting a counteroffer based on research, if an offer is $100,000 and the target is $110,000, what strategy is suggested for determining the initial anchor point?

Ask for $115,000

The strategy for setting the initial anchor point in a counteroffer is to aim high, but remain within a realistic band dictated by market research. If the desired target salary is $110,000, experts suggest asking for a figure slightly above that—for example, $115,000 in this scenario. This tactic is employed strategically to create negotiating room. By anchoring high, it allows the hiring manager or recruiter to feel they have successfully negotiated downward when they meet the candidate somewhere in the middle, perhaps at $110,000 or slightly above the original offer. This process often results in a more satisfying outcome for the hiring manager than if the candidate had simply accepted the initial counteroffer or stuck rigidly to their exact target number.