What characterizes writing for the web that demands conciseness and awareness of scannability?

Answer

Readers online tend to skim headings, bullet points, and bolded text before committing to a full read

Digital adaptability is a key requirement in modern writing environments, as the consumption habits of online audiences differ significantly from those reading print. Because web readers characteristically skim content rather than read linearly from start to finish, effective writing for the web must be optimized for this behavior. This means structuring text so that key information is immediately accessible through clear headings, formatted bullet points, and strategically bolded text. If the structure of the writing fails to accommodate this tendency to skim, even elegant prose may fail to convey its intended function because the audience will not engage deeply with it.

What characterizes writing for the web that demands conciseness and awareness of scannability?

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