In challenging unfair advantage, what practice involves a supplier only securing business if they agree to purchase something in return from the customer?

Answer

Reciprocal buying.

Reciprocal buying is a distortion of competition where a deal is contingent upon the supplier engaging in a purchase from the potential customer, thereby affecting fair market dynamics.

In challenging unfair advantage, what practice involves a supplier only securing business if they agree to purchase something in return from the customer?
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