How does a well-executed creative piece typically sell a new software feature more effectively than a bulleted list of technical specifications?

Answer

By developing a visual narrative that demonstrates the user benefit in a relatable way.

Creative execution translates abstract benefits into concrete experiences, often using visual narratives, humor, or relatable scenarios to show how a feature solves a common problem instantly.

How does a well-executed creative piece typically sell a new software feature more effectively than a bulleted list of technical specifications?
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