Why is focusing on specialization, such as being the 'SEO specialist for mid-market dental practices in the Midwest,' recommended over being a general 'marketing consultant'?
Answer
It allows commanding higher rates by solving a known, specific problem for a defined audience
The text strongly advocates for specialization because being highly niche allows the entrepreneur to command higher rates. This pricing power stems from the ability to solve a known, specific problem for a clearly defined audience, as opposed to acting as a generalist. A generalist inherently competes primarily on price against a large pool of similar service providers. In contrast, by focusing on a specific niche, like dental practice SEO in a particular region, the professional establishes trust and authority more quickly, making them the obvious expert for that targeted need, which justifies premium pricing.
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