What strategy do many beginners often need to adopt regarding initial compensation to build a portfolio of verifiable successes?
Answer
Accepting slightly lower initial compensation
When entering the freelance market, particularly for newcomers, pricing strategy requires calibration to establish credibility. While established, top-tier freelancers can command premium rates due to proven track records, beginners frequently need to accept compensation that is slightly lower than their ideal target. The purpose of this lower initial compensation is strategic: it facilitates building a portfolio consisting of several completed and highly-rated projects. Once this verifiable history is established (e.g., after five or six successful projects), the freelancer’s perceived value and subsequent pricing power increase substantially.
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