What is the actionable tip for structuring an opening salary range to signal confidence regarding market positioning?
Answer
Making the difference between the low end and the high end intentionally narrow, around a 10-15 percent spread
When presenting a salary range, structuring the spread intentionally plays into the psychological impact of anchoring. If the difference between the low end and the high end is deliberately narrow, such as only a 10 to 15 percent spread, it signals to the employer that the candidate has thoroughly researched the market and possesses a strong, specific understanding of their worth for that role. A wide range, conversely, can suggest a lack of research or a lack of commitment to a specific value band, which can weaken the candidate's initial position.
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