What is the primary benefit of employing product bundling, such as a 'Winter Stew Kit'?

Answer

It increases the perceived value and often raises the average dollar amount spent per customer visit.

Grouping complementary goods into themed packages encourages customers to spend more money in a single transaction by perceiving a higher overall value.

What is the primary benefit of employing product bundling, such as a 'Winter Stew Kit'?
businessagriculturesalemarketingPromotion