What is a key psychological benefit of hosting farm tours or open houses?
Answer
It builds immediate trust and appreciation for the hard work involved, making customers less price-sensitive.
Physical connection with the source of food fosters appreciation, which in turn reduces the customer's focus on slight price differences.
Related Questions
What fundamental purpose does promotion serve for the business side of farming?How are the broad, federally managed checkoff programs primarily funded?What is the main objective of large-scale checkoff programs?What specific area does the Farmers Market Promotion Program (FMPP) focus its support on?What necessary dual focus does agricultural promotion funding demonstrate?What is the primary benefit of employing product bundling, such as a 'Winter Stew Kit'?What is a key psychological benefit of hosting farm tours or open houses?In brand cultivation, what role do tangible items like tote bags or magnets play?What element is often cited as the most potent tool for agricultural brand cultivation today?What high-impact digital strategy involves using time-lapse videos of unseen processes?What is the fundamental goal regarding the frequency of digital agricultural promotion?