Which component of the Marketing Mix dictates *what* is sold, *at what price*, and *where* it is available?
Answer
Marketing
Marketing, as the broader concept, encompasses the decisions regarding what product is sold, its price, and its place of availability; promotion is the voice used to communicate those decisions.
Related Questions
What is the simplest definition of a promotion in marketing?Which component of the Marketing Mix dictates *what* is sold, *at what price*, and *where* it is available?What is the primary goal that makes Promotion distinct from the other elements of the Marketing Mix (Product, Price, Place)?How are Sales Promotions specifically differentiated from activities like public relations?Which action is listed as a core objective for implementing a promotion?What characterizes a promotion categorized under 'Added Value' incentives?What psychological driver do Contests and Sweepstakes primarily leverage?What is the significant, often hidden cost associated with consistently relying too heavily on price reductions?What operational issue related to fulfillment can negate the goodwill generated by an initial sales incentive?When calculating Return on Investment (ROI) for a promotion, what must the incremental profit be measured against?