What analytical component is key for a successful commercial insurance professional to retain a large account, beyond just premium cost?

Answer

Demonstrating how risk management advice saved the client money long-term

Successfully retaining a large commercial account hinges on the professional's ability to demonstrate long-term value through risk management advice, rather than focusing only on the premium paid.

What analytical component is key for a successful commercial insurance professional to retain a large account, beyond just premium cost?
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