According to the concept of 'Skill Stacking,' what elevates a Virtual Assistant (VA) beyond competing solely on price?

Answer

Specialization into niche roles, such as an Executive Assistant for SaaS Founders or a Pinterest Manager for E-commerce Stores.

The success metric for VAs mentioned in the text is specialization, often referred to as 'Skill Stacking.' General VAs often enter a highly competitive market driven primarily by price competition. However, by cultivating a deep skill in a specific area—like providing executive support tailored specifically for Software as a Service (SaaS) founders or managing Pinterest specifically for e-commerce—the VA offers a higher-value, 'stickier' service. This depth, supported by related proficiencies (the secondary skills), allows them to command significantly higher retainer fees instead of competing on basic administrative cost.

According to the concept of 'Skill Stacking,' what elevates a Virtual Assistant (VA) beyond competing solely on price?

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