What outcome results in competitive areas like general logo creation when the market becomes saturated with generalist designers?
Answer
The market price for services tends to decrease
Market dynamics dictate that when supply (the number of designers) heavily outweighs demand for generalist services in an area, pricing power diminishes. General logo creation is cited as an example of a highly saturated field. In such competitive environments, many designers are vying for the same limited work, which drives down the service cost as clients have numerous options available. To secure better compensation or stand out, designers are advised to move towards deep specialization (like design systems architecture) or focus on demonstrating measurable business impact, rather than competing on generalist skills.
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