What foundational creative discipline is responsible for establishing a brand’s visual identity, branding, and marketing materials?
Answer
Graphic design
Graphic design is identified as the core, foundational creative discipline within the visual craft sphere. Its primary responsibilities center around communicating visually for a brand or entity. This involves defining the visual identity (logos, color palettes), creating tangible branding assets, and designing materials for marketing efforts and published layouts, making it central to maintaining a brand’s external visual language across various media.
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