Why might a referral or application coming through a university's career services portal carry more weight?

Answer

The relationship builds authority and trust, as the university pipeline is viewed as a pre-vetted source of talent.

Employers view the university pipeline as established and trustworthy, meaning applications or referrals coming through that channel often carry greater weight than cold applications.

Why might a referral or application coming through a university's career services portal carry more weight?
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