What is described as arguably the most potent form of promotion for securing new client contracts?
Answer
Referral Programs offering a tangible reward to the referring client
Referral programs are considered highly effective because the recommendation from a trusted source carries inherent trust, which is highly valuable in construction sales.
Related Questions
What are the two distinct meanings of 'promotion' in the construction industry?What is often the deciding factor for an individual's move into a supervisory or managerial career promotion?What is a vital proactive step an employee should take when pursuing career advancement?Why is maintaining a running log of accomplishments crucial for career promotion discussions?What characteristic often signals management readiness in terms of visibility and initiative?For career advancement, what element helps an employee show an understanding that transcends the immediate task list?How do promotion mechanics often differ between larger and smaller construction firms?Why might offering a deep percentage discount be counterproductive as a client promotion in construction?What is described as arguably the most potent form of promotion for securing new client contracts?What is the fundamental difference in the 'currency' exchanged between career promotion and client promotion?