In geographic areas where the primary industry concentration is manufacturing or CPG (Consumer Packaged Goods), which types of marketing roles are cited as potentially commanding the highest salaries?
Answer
Brand Marketing or Market Research focused on physical product consumer behavior
Compensation and role prioritization are heavily influenced by local industry concentration. The text contrasts two scenarios: technology hubs favor roles like Product Marketing and Demand Generation. However, for geographic regions dominated by sectors like manufacturing or CPG (Consumer Packaged Goods), the most valued marketing roles shift their focus. In these environments, the highest compensation is likely to be found in Brand Marketing, concentrating on high-level reputation and positioning, or Market Research roles that specifically focus on understanding the behavior and preferences of consumers interacting with physical products.
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