To build relational equity, what is suggested as a proactive, non-sales-oriented action for past clients?

Answer

Tracking and providing meaningful, unsolicited communications, such as market updates

High performers build equity by sending relevant, unsolicited communications—like market updates or tax law changes—to past clients, transforming the relationship from service provider to trusted advisor.

To build relational equity, what is suggested as a proactive, non-sales-oriented action for past clients?
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